J K Cements New Marketing Campaign
A salute to construction workers all over India who had worked tirelessly even during the Covid-19 pandemic with grit and determination.
The film tells the story of the journey of a construction worker and his son, whose dreams and desires are shaped by their surroundings. The message of having a strong will and steely determination vibrates throughout the film, and the bond between the father and the son is also shown beautifully.